“Brand is how people percieve you, not how you tell them you are” — Colleen Wainwright, The ASMP guide to new Markets in Photography

There has been a lot of reading about branding this week. What intrigues me the most is this notion that you can create / control your brand. To me it seems like the only way to “create” your brand is not to focus about creating a brand, but to focus solely on what you enjoy or are passionate about. Others dictate what your brand is, you basically have no say in the matter other than choosing what to show them. So show them only the work you love