Compromise is the essence of doing business

While reading Chapter 5 in The ASMP Guide to New Markets In Photography I'm slowly discovering how important it is to stay in the business mindset while working with clients, especially when it comes to pricing and usage rights. Almost everything has a price as well as a middle ground. Clients may want full limitless usage rights, but they also don't want to spend a lot. It becomes your job to explain they why they can't have both as well as come up with compromising options so you don't chase them away. The compromise is essentially the essence of doing business. Thus when doing business, you should always be able to come up with a fair compromise that doesn't lower your worth.